Strategy continued its aggressive Bitcoin accumulation strategy last week, purchasing 13,927 BTC for approximately $1.0 billion and pushing its total holdings to a staggering 780,897 Bitcoin, according to a Form 8-K filing with the Securities and Exchange Commission dated April 13, 2026.

The Tysons Corner, Virginia-based company the new Bitcoin at an average price of roughly $71,902 per coin, funded entirely through proceeds from its at-the-market (ATM) stock offering program.

cumulative Bitcoin stash now carries an aggregate purchase price of $59.02 billion, with an average cost basis of approximately $75,577 per coin.

To finance the purchases, Strategy sold over 10 million shares of its (Nasdaq: STRC) between April 6 and April 12, generating $1.001 billion in net proceeds — the sole active security sold during the period. 

JUST IN: Michael Saylor's Strategy announces it bought 13,927 bitcoin for $1 billion!

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The company still has substantial firepower remaining: as of April 12, Strategy reported more than $21.6 billion in remaining STRC capacity, alongside $27.1 billion available under its Class A common stock (MSTR) program — both boosted by a pair of $21.0 billion offering increases announced on March 23, 2026.

On Sunday Apr. 12, Michael Saylor made a “Think Bigger” post that sparked expectations that Strategy may resume large-scale bitcoin accumulation, as traders interpreted the signal as a precursor.

Bitcoin’s price is around $71,000 at the time of writing and shares of Strategy (MSTR) are down 2.5% pre-market. 

Strategy is dominating corporate buying

March 2026 data in corporate Bitcoin adoption, with Strategy emerging as the dominant force while most other companies scale back. Of the 47,435 BTC added to corporate treasuries during last month, roughly 44,377 BTC came from Strategy alone, underscoring how heavily overall growth now depends on a single player. The firm’s aggressive accumulation strategy — fueled by its STRC preferred share program and ongoing equity issuance — has allowed it to amass approximately 762,000 BTC, putting it on a credible path toward 1 million.

STRC has become central to this model, generating billions in capital that is consistently funneled into Bitcoin purchases. Its growing liquidity and adoption among institutional investors are also contributing to the emergence of a broader Bitcoin-backed credit ecosystem.

Meanwhile, the rest of the corporate landscape is moving in the opposite direction. Several firms reduced holdings in March, either to manage debt or fund operations. MARA Holdings’ sale of over 15,000 BTC marked one of the largest drawdowns, while other companies such as Exodus, Fold, and Cango also trimmed positions. 

Even firms still ranked among top holders, like Twenty One Capital and Metaplanet, have seen their relative standing shift more due to others’ selling than their own accumulation.

Strategy’s $14.46B unrealized loss

For the first quarter ended March 31, 2026, Strategy reported a $14.46 billion unrealized loss on its digital asset holdings, partially offset by a $2.42 billion deferred tax benefit. Its bitcoin portfolio was valued at $51.65 billion, reflecting a fair value below cost.

The company warned it may need additional valuation allowances on deferred tax assets tied to its software business, underscoring the balance sheet impact of bitcoin volatility.

Despite the losses, Strategy continues to aggressively accumulate bitcoin as its primary treasury reserve asset, a strategy that remains polarizing among investors. Prior to this week, the company reported no bitcoin purchases in the prior week.

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