Strive, Inc. purchased 21 bitcoin between July 13 and July 17 at an average price of about $63,221 per coin, a buy worth around $1.3 million, according to an with the Securities and Exchange Commission on Monday.

The purchase lifted the Dallas-based treasury company’s bitcoin holdings from 19,900 to 19,921 BTC. Strive funded the buy while its balance sheet gained ground: cash and cash equivalents rose $3.3 million to $157.4 million as of July 17, up from $154.1 million a week prior.

The modest addition marks a step down from the pace that carried the company past 19,000 BTC across the spring. Strive (Nasdaq: ASST) trades under the Class A ticker alongside its Variable Rate Series A Perpetual Preferred Stock, listed as . 

Class A shares outstanding climbed to 73,869,961 from 73,426,164, a gain of 443,797 that reflects issuance under the company’s at-the-market program. Class B shares slipped by 3,335 to 9,800,012, and the SATA count held at 7,829,502.

The filing detailed Strive’s position in Strategy’s Variable Rate Series A Perpetual Stretch Preferred Stock, known as STRC. Strive held 505,000 STRC shares across both reporting dates, though the fair value of that stake fell $1.1 million to $43.1 million as of July 17.

Strive: Buying bitcoin ‘hand over fist’

Chief Executive Matthew Cole signed the report. Cole has cast Strive as a buyer with appetite, a stance he summed up in a pledge to keep The company funds its accumulation through perpetual preferred equity rather than convertible debt, a structure Cole has framed as a guard against forced selling.

Strive’s rise traces to a merger. The firm went public through a combination of Strive Asset Management and Asset Entities, then built a bitcoin treasury from the ground up. It expanded that base through the , an all-stock deal that folded a medical-technology firm and its bitcoin into Strive. Shareholders , which closed in January and pushed combined holdings past 12,000 BTC.

The average cost of the latest buy, about $63,221 per coin, sits below the levels Strive paid across much of its earlier accumulation. The purchase adds to a treasury built at a blended cost that management has tied to a long-run thesis on the asset.

Growth has carried a cost. Strive across its first six months as a public company, a figure tied to the accounting treatment of its bitcoin position and its share issuance. Management has pointed to a larger goal, with an eye on a to fund further bitcoin buys.

The company’s model issues shares into the open market and converts proceeds to bitcoin at a fast clip, a design meant to raise bitcoin exposure per share while it limits dilution. Strive ranks among the top ten public corporate holders of bitcoin, a field that Strategy leads with 843,775 BTC.

The filing carried the standard caution on forward-looking statements, with flags on risks tied to the Semler integration, digital-asset volatility, interest rates, and dilution from further share sales. The company said it may adjust the SATA dividend rate, a lever the company holds as it manages its preferred stock.

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